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January 30, 2024

Posts tagged "channel loyalty program"
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Your Ultimate Guide For Channel Loyalty Programs

If you’re a traditional manufacturer or a B2B marketer, then you must be familiar with the terms ‘value chain distribution channel’ and ‘channel Loyalty programs.’ The former refers to intermediaries—distributors, dealers, stockists, wholesalers, and retailers—through which the end-user buys a product or service. The latter is a method to reward the intermediaries, aka channel partners, when they perform a desired activity or achieve sales targets and milestones. This blog post details everything you need to know about channel incentive programs starting from various types to the challenges, solutions, and best practices to run effective channel incentive programs. Types of channel incentive programs Channel incentive programs come in several different types. Some are designed to enhance sales volumes and profits of a sales channel, while others are created to enhance engagement with channel partners. Here are seven common types of channel incentive programs. 1. Sales incentives: Among the most popular incentives, these long-term programs are designed to enhance overall sales across a brand’s products. In this, channel sales partners receive incentives upon exceeding sales targets, volumes, and margins.  2. Sales performance incentive funds: These are performance-driven incentives that channel partners receive after promoting or selling specific products. When a brand invests in SPIFs, […] read more
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Your Ultimate Guide For Channel Loyalty Programs

If you’re a traditional manufacturer or a B2B marketer, then you must be familiar with the terms ‘value chain distribution channel’ and ‘channel Loyalty programs.’ The former refers to intermediaries—distributors, dealers, stockists, wholesalers, and retailers—through which the end-user buys a product or service. The latter is a method to reward the intermediaries, aka channel partners, when they perform a desired activity or achieve sales targets and milestones. This blog post details everything you need to know about channel incentive programs starting from various types to the challenges, solutions, and best practices to run effective channel incentive programs. Types of channel incentive programs Channel incentive programs come in several different types. Some are designed to enhance sales volumes and profits of a sales channel, while others are created to enhance engagement with channel partners. Here are seven common types of channel incentive programs. 1. Sales incentives: Among the most popular incentives, these long-term programs are designed to enhance overall sales across a brand’s products. In this, channel sales partners receive incentives upon exceeding sales targets, volumes, and margins.  2. Sales performance incentive funds: These are performance-driven incentives that channel partners receive after promoting or selling specific products. When a brand invests in SPIFs, […] read more
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